February 4, 2025
Artist: Karl Goertzen
Art worlds and art markets
In any discussion about art, outsider or otherwise, it is important to consider how the artwork made the journey from the artist’s studio to a gallery or museum. There are millions of artists in the world and most of them are frustrated because they have no venue to exhibit their work, no gallerist who supports their vision, and no income that reflects their hard work. Are some artists just lucky?
While many outsider artists do not want to share their work with the public, most artists would like their talent to be acknowledged but feel excluded from the art market. But art doesn’t exist in a vacuum. There are established social structures made up of institutions (like art academies and museums), support systems of influential patrons and critics, and opinions about artists and artmaking. Often it comes down to a gallerist’s business decision about whether the artwork is marketable or not. Linda Nochlin (a feminist art historian) and Howard Becker (who wrote about the sociology of art) explain that art becomes public through collective actions: the cooperation of artists, suppliers of materials, art distributors, critics, and audiences. These individuals and organizations collaborate to create art worlds, like contemporary art, folk art, outsider art, etc.
While there is a world of outsider art in that there is a community of those who advocate for it, there is no outsider art world per se, for that would suggest the artists are engaged in critical dialogue with each other and their supporters, like collectors, gallerists, and academics. In reality, outsider artists are not connected to any art-related world; their work is personal, singular, and highly individualistic. They are not part of the discussion about the parameters and definitions of outsider art because they are not interested in such issues. Their work reaches the public only through the efforts of those who champion the genre.
Outsider art is outside the continuum of art history, outside the parameters recognized by established art institutions, and outside the collective discourse of the mainstream art world.